against each other. Although Starbucks is makes more money, has more customers, and is worth more in
general Caribou still continues to compete. When both of the companies are competeing for the best prices,
best drinks, and best food more money is brought in helping the economy. Back in 2006 Caribou lost to
Starbucks going down one percent and Starbucks going up seven percent. Starbucks total was 21.5 percent
and Caribou had 17.5 percent. Starbucks could actually buy Caribou, but then there wouldn't be as much
coimpetition.
(The above image illustrates the amount of daily unique visitor to the Caribou Coffee Website [red] and
the Starbucks Website [blue] from May 2007 to April 2009. Data was retrieved using Google Trends
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